6 Reasons Why Enterprises Need Mobile Websites and Apps?
Since SMEs are usually on a limited budget, they go for either a mobile website or a mobile app, but do not invest in both. However, we believe that your business can flourish more if your marketing strategy includes a mobile website and mobile apps. Here is why.
Mobile websites are designed with one-page and mostly have parallax designs. These designs are not only engaging but also tell stories, which increase page visit time and keep the customer busy on your website. Mobile apps help in increasing customer engagement by giving them easy access to your products and services.
Direct Marketing Channel
Mobile audience, the fastest growing audience, is further distributed into different categories. These categories include people who use mobile apps to get notifications and updates and people who use the internet but not mobile apps on their mobile devices. In either case, mobile apps and mobile websites become direct marketing channels that not only send information but also provide insights about audience analytics.
Brand Recognition and Reputation Building
According to advertising rules, your brand is recognized when it is heard at least 20 times. It goes with social media marketing also. A brand is like a colorless piece of cloth or whiteboard. You can do whatever you want to do with it. Therefore, identify the needs of your audiences and create a marketing strategy that directly caters to your audience’s needs. It increases the impact of advertising and makes your brand recognized in less than 20 times. With mobile websites and mobile apps, you can target different types of audiences and establish a never-dying brand reputation.
Mobile audience wants to be heard within least possible time. The audience expects feedback as soon as the message is sent. Mobile websites and mobile apps are designed in a way that the audience gets answers during navigation. Apart from that, mobile websites and apps also allow you effective communication with your audiences simply by reducing the time required for sending and receiving messages. Mobile websites and apps also personalize direct communication between a business and its customers.
As explained earlier, most of the enterprises prefer investing resources on either mobile website or mobile app. By getting both, you will stand out from the crowd and be recognized as a communicative brand.
A brand can lose customers if the communication between the two sides is not uninterrupted and free. By communicating with your audiences through two or more streams, you can cultivate customer loyalty and improve brand remembrance; the strategy of making your brand remembered by the unconscious part of the brain.
For making an impact and get all these aforementioned benefits, it is important to get your mobile website and mobile apps designed by a reputed organization that understands the customer requirements and needs of next generation social media. For this, OHS Publishing is a name to be trusted.