Things in a Website that Impact SEO

Do you want to be at a top rank on the search engine? Well, there are innumerable things that a web designer needs to take into consideration when creating a perfectly optimized website. There are not just the usual things that affect SEO of a site but the frequent algorithm changes are making it even more challenging to keep track of everything that should go into a website. If you are also looking to improve your search engine rankings and traffic rate, you need to keep your website updated with the following things.

impact seo - kansas city web design- ohs publishing

Responsive Design

Responsive design is one such thing that will affect a website’s ranking greatly. This change was made by Google to its algorithm which stated that a website that is not optimized for mobile devices will not get a good rank on the search engine. A responsive web design is the one which can be viewed on different devices regardless of the screen size. A responsive website is also known as a mobile-friendly website.

Quick Load Times

This year is all about a user-first approach and that’s the reason Google doesn’t give a good rank to slow websites. The websites that have delayed loading times will result in poor user experience. Therefore, if you want to see your website on a good rank, you need to make sure your website has quick load times.

Fresh Content

Did you know that Google doesn’t appreciate the sites that do not update their content frequently? In order to be rewarded by Google, you need to make sure you keep updating your website’s content, especially blogs.

Outbound Links

An easy way to get rewarded by Google is to link your content to authoritative pages on the internet. When you link your content to another valuable source, Google trusts your website. Because these links are added for increasing users’ knowledge, as these help enhance the user experience, resulting in good ranking.  However, you need to make sure that you are using these links in moderation or else it will badly impact your site’s SEO.

Content Length

Did you know that if your website has too little words, you will not do too well on the search engine? Google wants websites to be informative and helpful for users. A website that has very little information is almost useless for the users. Therefore, websites need to have more content. The copy on your website should be long and valuable, and only then you will be rewarded by Google.

Keyword Optimized Meta Title

Meta title plays an important role in bringing traffic to your website. This title tells the users what the web page is all about in one line. This title is used by search engines to display your page. Therefore, adding a keyword to it might increase your chances of appearing on top ranks. Pick a relevant keyword and add it to your Meta title.

Website optimization has changed drastically over the years. Today, a website that provides a good user experience to the visitors is the one that gets all the attention and respect from Google. So, when getting your website designed by a professional, make sure you stick to a user-centric approach.

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