What should your e-commerce website look like?

When it comes to e-commerce websites, you need to put extra emphasis on design because every element in your website can influence a visitor’s decision to make a purchase. If you have a poorly designed website, visitors will not stay on it more than a couple of seconds. This means that they will turn to your competitors’ websites, helping give more business to them. This not only makes you lose potential customers but also affects your reputation in the industry. Therefore, if you really want to do exceedingly well in the online world, you need to start focusing on your website’s design. Let’s take a look at some design tips that you can use to enhance the look of your ecommerce website.

Images Matter

If the products that you are selling on your site are poorly presented to the visitors, there is a high chance that they leave your website. The products that you have for sale should look attractive; this means that you need to use high quality images on your website. Furthermore, offer more value to your visitors by adding multiple pictures of every product to give them a better idea of what the product looks like.

Keep it Simple

When it comes to ecommerce websites, the visitors are looking for a simplified shopping experience. So, the website that you design should be easy to use. Look at some web design tips that will help your visitors enjoy hassle-free shopping on your website.

  • Add multiple add-to-cart buttons on your website.
  • Add single add-to-cart button and place it in a highly visible place on your website.
  • Design a hover for the cart button, which helps visitors find out about their subtotal and give them an option to check-out.
  • Design a movable header with the cart button on it so that it becomes easy for the visitors to check their shopping status.
  • Add the cart link to every page of the website.
  • Use bright colors for the CTA and make the visitors move to check-out.

Keep it Organized

What happens when you enter a store where you are unable to find items? If you don’t want visitors to turn their backs on your website, try to design a simple website with products organized in their respective categories.  An organized design will help visitors find products easily.

Give Suggestions

Don’t you just love those websites where you are looking for a certain product and you get a list of suggestions of more products in that category? This helps improve customer experience and makes it easy for your visitors to find the exact products that they are looking for. This also helps enhance sales.

Add a Search Bar

Add a simple search bar to your website to make it easy for the visitors to look for products by typing in keywords. This is a great design feature that can enhance your visitors’ experience.

Due to the increased competition in e-commerce businesses, you really need to amp-up your game to stand-out and increase sales.

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