Factors That Determine the Success of a Website

Factors That Determine the Success of a Website

A well-designed website involves a lot more than just an aesthetically pleasing layout. Utility and usability are the two main factors that determine the success or failure of your website than just the visual design.

A successful business focuses on user-centric web design as one of its standard approaches.  After all, if a feature is not usable by the user, it might not exist as well.

Let us have a look at some important factors that make a good web design while increasing the number of conversions.

Aesthetic Appeal for the Targeted Audience

If your business has a targeted market segment or your business caters only targeted customers, the website design needs to be crafted explicitly to attract that niche. For this, you need to design a website after researching the buyers’ habits. This will help you reveal the image type, colors and other similar design features which appeal to your targeted audience.

Since each buyer persona has different preferences, it is crucial to cater these likes and dislikes to eventually improve your conversion rates.

Effective and Relevant Content

A webpage is different from the print version. This means that you must adjust the content, as well as writing style, to meet user browsing habits and preferences. Not every market segment is captured with promotional writing. Similarly, exaggerated language has higher chances to be ignored.

The best way to keep it relevant is to talk business. Your visitor is on your site to explore and buy your offered services and products, so keep it straight. Avoid marketing-induced content or unfamiliar terms to make it distinctive. The only writing style that always gets the business is to directly get to the point.

Keep the content and writing style effective. Avoid over exaggeration and give your audience what they are looking for.

Functionality and Usability

Speaking of website design, functionality and usability drive every decision while outstripping all other design considerations. The only way to achieve an easy, clear and eventually direct route to conversions is to bring both technical and design aspects into play.

Every step of your visitor on your website must add some value to their user experience. Every segment and link to your site should function fast. Each button or even call to action should be correctly positioned. This means demanding as little efforts from the visitors as possible in order to lead them to the next step.

Test the Website Early and Often

This principle is known as TETO principle – Test Early, Test Often. It is one of the best principles to keep your website effective and working at all times. It helps provide important insights into major issues relating to your site performance or layout.

In other words, you must test your site early, properly and for the right reasons. Testing your website is an iterative process. That is, you design one thing, test it, resolve the issues and test it again. The repetitive testing process keeps your site efficient and helps you eliminate problems that were not found in previous testing round.


If you want all of these crucial factors incorporated into your website design, head over to OHS Publishing right away.