Is Your Website’s Blink-Test Positive?
It’s a fact.
Upon landing on your website, prospective customers will spend only eight seconds to decide whether to bounce or stay, read your message and content, and to test your site’s page-depth.
Reality, however, is far too cruel to give tell you the complete truth.
It is true that visitors, on average, will spend eight seconds on a webpage they have just landed on. factor in the time it takes for your website to load, to respond the device it is being viewed on, and the time required for the visitor to unconsciously become comfortable in the new environment and become accustomed to (read make sense of) the design and layout of the webpage.
And… you’re left with a second, or two.
That’s a blink of any eye, a bat during which the visitors decides whether to start interacting with your messaging or else move to the next website.
It seems “how time appears differs from person to person” just met its online analogy
Therefore, the first and foremost task of your website — current, new, or a redesign— is to become blink-test positive.
So, How Do You Make Your Website Blink-Test Positive?
The blink test is all about retaining your visitor’s attention. It is a matter of working on your website across multiple fronts, the primary of which include:
How light is the backend coding of the website?
The lighter and more structured the coding, the faster the site will load. This includes relying on custom code for additional functionality, avoiding excessive use of plugins, and shifting from old PSD formats to HTML 5, etc.
How engaging and user friendly is the design and layout of the website?
The first impression that your website design delivers should be in line with the product you are selling. Your internal developers or your design agency should be aware of the reason why visitors will be coming to your website, and hence design the page to instill the feel for the product and match their expectations. A visitor will bounce without a thought if they were expecting a page for a high tech gadget and instead land on a flowery design page.
Furthermore, the sites navigation system (menus and sub menus) should act as an intuitive guide through your online store. Unless customers can easily find out the next step that they must take to get to their destination (product information, services, contact, etc.), they will become frustrated and move to the next website in hopes of finding one that offers simpler navigational system.
How responsive is the design of the webpage?
Content is king, but the ease with which your audience is able to interact with your business’s messaging highness depends on how intuitively it is displayed on their device. Given that the screen size of the device can vary from large desktops to small smartphone screens, a fluid grid system backing either a responsive or adaptable website layout is necessary. Depending on how targeted your content and visual media is, you will have to work with your staff or the design agency to figure the right choice for your targeted business goals.
In Conclusion — Captivate the Gaze on all Fronts
Passing the blink-test is not a matter of working on a single front or redesign of your website, it is an encompassing effort spanning across multiple design and development processes.