Web design tips for success

Web design tips for success

Due to the recent change made to the search engine algorithm by Google, businesses are shifting their focus on designing a website that provides a great user experience.  Therefore, they are approaching web designers to re-design their websites. However, many website designers are focusing on advanced design techniques instead of incorporating basic design elements that make a website look appealing. Let’s uncover some of the most basic yet highly impactful design techniques that guarantee success.

Simplicity is the Key

An appealing website doesn’t necessarily have to be an over-designed one. Do not add all flashy elements into your website including graphics, images, videos, fancy fonts, typography, and colors. By including every element in your website in abundance, you will make it look cluttered and disorganized. Simple web design makes it easy for users to get your message clearly and understand the action that you want them to take.

Don’t Go Overboard with Colors

When it comes to incorporating colors in your website, it is quite easy to go overboard and add every interesting color to your website. There is no denying the fact that colors can make your website look playful but if you don’t make use of them in a sensible way, you will make your website look ugly. It is best to use neutral colors in the background of your website which will help put emphasis on the colors of your logo. You can also use colors smartly to put emphasis on the CTA or any other important button.

Select Limited Fonts

It might seem interesting to make use of different typefaces to add a typographic element in your website, but using a variety of fonts can make your website look extremely chaotic. In order to keep the users’ attention towards the content of your website, make sure you use minimum fonts. Pick one font for the headlines and another for the body copy. If there is a need, you can go for the third one but it is best to stick with two. Having two fonts will put your users focus right where you want it.

Focus on a Responsive Web Design

Responsive web designs are a must for every business that wants to keep their customers happy and continue to attract many more. Due to the changes in the Google’s algorithm, you should ensure that you have a responsive website that focuses on providing a great experience to mobile users. Design websites that are easy to navigate, contain a visual hierarchy, and make it easy for the users to take action.

Make Use of Enticing Images

Images are an important part of a website and help make a website look appealing. If you want your website to attract many users, then it is important that you pick high quality images that serve the purpose of your website and help with user engagement. Do not make use of ordinary stock images that everyone has seen. Pick the most unique images to enhance the look and feel of your website.

When designing your website, you need to make sure that all elements sync together. Once your website is designed, take a look at it from the user’s point-of-view and make necessary changes.