Web Design vs. Marketing Budget
You Have to Spend Money to Make Money
Start-ups and SMEs hardly have any funds to run a marketing campaign. Hence, they have no other option than to promote themselves through a Facebook account, or give up marketing altogether. The latter is simply out of the question if you want to achieve success in a competitive business environment, and the former doesn’t make any genuine contribution to your revenue. The only way to solve this paradox is by creating an internet marketing budget.
How Much to Allocate?
There is no scientific answer to this question. How much you should spend on your internet marketing campaign is subject to several factors, such as:
The Nature of the Business
Are you a B2B, B2C, or C2C?
Online Marketing Diversity
There are several facets of online marketing, such as web design, blog development, content writing, and SEO. How much you spend depends on the kind of services you are looking for. Not to mention the variations in pricing for essentially the same services. For instance, a content writing project for publishing research reports will usually be more expensive than writing SEO articles for a content directory.
Businesses, even online ones, are recommended to allocate anywhere from 2%-10% of their sales revenue on marketing. The higher the sales, the greater the budget. This model is best suited for start-ups.
Web Design Budget
Now you have a rough estimate of your marketing budget. But to many, every penny counts, you should invest in online marketing techniques that bring in real results. The best option in this regard is web design, specifically getting your website optimized for mobile users. Mobile owners represent a significant chunk of internet users in Kansas City, which includes your potential customers as well. So even if you have invested in SEO or blog publishing, you are not going to be noticed by a sizeable portion of your target market if your website is not optimized for mobiles.
How We Can Help
Hopefully this information will help you draw up the best marketing budget for your business, and once you do so, contact OHS Publishing for the best web design and SEO services in Kansas City.