What your brand image and website should be alikeSarah Riley
A well designed website is the key to increasing traffic, customers, and conversions. However, if your website looks great but has no similarity with your brand identity, then it will lose its purpose. A good website is the one that reflects your brand identity. You need to create a website that delivers the same message and bares the same personality as your brand. Let’s find out why your website should look like a piece of your brand.
Creates a Professional Image
No matter how creative or interesting your website design is, if it is not representing your brand, then it will be a total waste. When you hire a web designer in Kansas City to design your website, make sure you tell them everything about your brand. If your website design is consistent across all platforms, then the users will be able to recognize it immediately. This will help give your brand a professional look, and make it look more credible in the eyes of the customers.
Makes you More Recognizable
When you look at a website of a big brand, you will come to realize that you don’t even need to read the name of the brand to recognize it. This happens because big brands use one theme on every platform. This is what makes them instantly recognizable. Therefore, if your website is a perfect reflection of your brand, its color theme, fonts, logo, and message, then your audience will recognize you immediately.
Enhances your Brand’s Personality
Good websites are the ones that enhance the personality of a brand and not bring it down. When you incorporate your brand’s colors, theme, message, and logo into your website, it acts as a personality booster for your brand. This way, your customers will be able to relate to your brand through your website as well. However, you need to make sure that you make use of your brand’s personality in your website’s content, images, and the overall theme for a greater impact.
Makes your Brand Memorable
In order to make your brand instantly recognizable, unique and memorable, you need to keep its design, theme, and message consistent. When you want your audience to remember something, you should keep on repeating it. This is exactly what you need to do with your website’s design. Make it look like a copy of your brand and the audience will be able to memorize it. From the color palette you use to the emotions that you portray, everything about your website should resemble your brand’s image and identity. If the color theme of your brand and logo is blue, make sure a greater part of your website is blue. Making your website design consistent will help you create a unique place for your brand in the market.
A website is part of your brand and if it has no similarities with it, then you will not be able to get the attention that you intended. So, hire a professional graphic design company in Kansas City and make your website a mirror reflection of your brand’s image.