Portfolio Case Study
Interpersonal Psychiatry Website Design, SEO & Content Development
OHS Publishing designed, developed, and expanded a professional WordPress website for Interpersonal Psychiatry, a mental health practice serving patients across Kansas and Missouri. The project focused on healthcare website design, treatment page structure, condition-focused content, location visibility, podcast presentation, and ongoing search-friendly growth.
The Challenge
Interpersonal Psychiatry needed a website that could support a growing mental health practice while clearly presenting treatment options, condition pages, provider information, locations, patient resources, and educational content. For a healthcare website, the design needed to feel trustworthy, compassionate, and organized without overwhelming visitors.
The project also required a stronger content and SEO structure. Mental health patients often search by condition, treatment type, location, or specific symptoms, so the website needed pages that could address those different search paths while still feeling helpful and human.
The Solution
OHS Publishing helped build and expand a WordPress website structure designed around patient clarity, local visibility, and long-term content growth. The site was organized to support treatment services, condition-specific pages, location pages, blog content, podcast episodes, and future additions as the practice grows.
Healthcare Website Structure
The website was organized to help patients quickly understand available services, treatment options, conditions treated, locations, and ways to contact the practice.
Condition & Treatment Pages
OHS Publishing helped create and structure dedicated pages for mental health conditions and treatment services to support both patient education and organic search.
Location-Focused SEO
The site includes local visibility support for important service areas, helping patients find relevant care options based on where they live or search from.
Ongoing Content Growth
The website was built to support ongoing blogs, resource pages, podcast content, service updates, and future healthcare marketing needs.
Project Features
- Custom WordPress website design and layout support
- Healthcare-focused content structure
- Mental health condition pages
- Treatment service pages
- Location-focused SEO pages
- Provider and team presentation support
- Podcast page and episode layout structure
- Blog content and educational article support
- Mobile-friendly page layouts
- Clear calls-to-action for patient inquiries
- SEO-friendly heading and internal linking structure
- Ongoing website updates and maintenance support
Before & After
Before
- The practice needed a stronger structure for services, conditions, and patient education
- Important healthcare content needed clearer organization
- The website needed stronger support for local search visibility
- New services, blogs, podcast content, and treatment pages needed room to grow
- The site needed a more scalable WordPress foundation for ongoing updates
After
- Expanded WordPress website with stronger healthcare content organization
- Dedicated pages for conditions, treatments, locations, and educational topics
- Improved structure for local SEO and patient search intent
- More flexible layout system for future content growth
- Stronger digital foundation for a growing mental health practice
Design Direction
The design direction for Interpersonal Psychiatry focused on creating a calm, compassionate, and professional experience for patients and families. Mental health websites need to balance medical credibility with warmth, making it easier for visitors to explore sensitive topics without feeling lost or overwhelmed.
The website uses clean section layouts, readable content areas, organized service cards, and clear calls-to-action to help patients move from research to contact. The visual direction supports trust while giving the practice a modern healthcare presence.
SEO & Content Strategy
A major part of this project involved building a stronger content foundation. Instead of relying only on general service pages, the website was expanded with condition pages, treatment pages, local pages, and long-form educational articles designed to match how patients search for mental health information online.
Condition-Based Search Intent
Pages were structured around topics such as anxiety, depression, ADHD, grief, OCD, PTSD, bipolar disorder, family conflict, and other mental health concerns.
Treatment-Service Visibility
The website supports treatment-focused searches for services such as Deep TMS, Spravato, ketamine therapy, telehealth, and other psychiatric care options.
Local Page Support
Location-focused content helps the practice connect with patients searching in important service areas across Kansas and Missouri.
Educational Blog Growth
Long-form blog content gives the practice more opportunities to educate patients, answer questions, and strengthen topical authority.
Project Outcomes
- Created a stronger digital foundation for a growing psychiatry practice
- Improved organization of services, treatment options, conditions, and locations
- Built a more scalable WordPress structure for ongoing content growth
- Supported healthcare SEO with condition, treatment, location, and blog content
- Improved patient-facing clarity across important website sections
- Created a flexible structure for podcasts, resource content, and future updates
- Strengthened the website’s ability to support both patient education and lead generation
- Made the site easier to expand as new services and content needs develop
Project Screenshots
The Interpersonal Psychiatry website includes a wide range of healthcare pages, including treatment services, condition pages, location content, provider sections, blog articles, and podcast layouts. Screenshots from the project can be used to show the homepage, service pages, condition pages, and mobile experience.
Services Used on This Project
This project included website design, WordPress development, healthcare content structure, SEO planning, blog support, location page development, and ongoing website improvements for a mental health practice.
Need a Website for Your Healthcare Practice?
OHS Publishing helps psychiatrists, therapists, clinics, and healthcare providers build professional WordPress websites with stronger structure, patient-friendly content, and search-focused growth.