The best websites are created with a keen understanding of visitors’ interests, needs and expectations. Text, visual design, organization and navigation should all work together to allow visitors to find key information and complete critical tasks quickly and easily.
Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
Today, more than ever, websites need informative content that is engaging, compelling, creative, reader-friendly, and original. Original so Google will rank your website and its content, and original for your readers. There’s also a fine balance when trying to include your keywords and phrases for ranking optimization. Now, that’s a lot of factors to include when you need your web copy written. And not only do we write, we can plan, too, with our content curation and audit services to strategize and create successful web content. Time to trust in our expert time for professional, on-point, correctly SEO-optimized website content for all your sites.
Content may be king, but provocative content is the ace. At KC Web Designs, not only do we write website content, we write good website content.
Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.
Provocative content for an accounting firm may include six reasons you’re paying too much in tax; why the top line is more important than the bottom line; and how to get your clients to offer to pay you more than you ask.
You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site.”
While it may be tempting to write the content for your site on your own, doing so could be a mistake. First, do you have the time? Is your time better spent doing something more important such as developing your next product or interacting face-to-face with your customers? Next, do you have the skills? Hiring a website content writer is an investment in your site that frees you up for doing more important tasks.