5 Easy Techniques to Optimize Your Blogs for SEO

Regardless of whether you already have a blog or not, there is no question that business blogging is essential. The key to successful business blogging is not only producing engaging content and publishing it, but also making your blog SEO-friendly.

A recent study by Blogger.com revealed that only 60% of businesses have blogs, and 65% of them have failed to update them over the past year, i.e., throughout 2018. This is the primary reason why blogs often fail to deliver the ROI that business owners expect.

Nonetheless, the real question here is, how do you make your blogs SEO-friendly? This is the question that intrigues many new bloggers. If you, too, have landed here looking for blog SEO techniques, you have come to the right place.

Here are five simple techniques for blog SEO optimization. Check out!

 

Basic Blog SEO Optimization Techniques

 

1. Conducting Keyword Research

You can’t optimize a page without incorporating relevant keywords. There are high odds you are incorporating the right keywords in your content without even realizing. Nonetheless, the best approach is to utilize tools and techniques that enable you to identify the right keywords for every type of content.

If you haven’t been using such a tool already, Google AdWords Keyword Tool is a must-try. It not only provides the most appropriate keywords but also allows you to peek through what your competitors are using to direct traffic to their websites. This is the first and most crucial blog SEO technique.

 

2. Utilizing the Keywords Correctly

One common mistake bloggers make is restricting the use of keywords in blog SEO optimization. Indeed, you should not overdo the keyword. Still, it should appear in essential parts of the content you produce, including the Meta details, title, headings, subheadings, introduction, anchor text, and conclusion.

 

3. Optimizing Images

If there are pictures in your blog posts, don’t forget to add the keyword to the file name and enter alternate text along with a brief but keyword-rich description.

 

4. Referencing and Links

Suppose you are referencing any information from the internet,  link to its source. This is to be done for both external sources of information and content from your website or blog.

 

5. Using Social Media

Given the widespread use of social media today, it’s essential to market your blogs on platforms like Facebook, Twitter, and Instagram. You can even use apps to schedule posts ahead of time, making it more manageable. This is an excellent blog SEO technique, and you must make the most of it!

Looking for professional help? Connect with the experts at OHS Publishing today!