In modern times, it is easy to develop or design a website. Even a beginner can create a website using the numerous hosting platforms and design tools available. All these tools easily help you put together a well-designed website. But should you?

Before you consider playing around with distinctive web designs, you must understand that a website has the potential to make or break your brand identity. Not to mention, a poorly designed website may send your visitor running for the hills.

According to industry experts, when considering the entire marketing strategy of a business, a website is often the most overlooked factor. Indeed, if we speak of the very first business platform that plays a significant role in converting a visitor into a client, it is the well-designed and authentic website.

A poorly structured website acts as a deterrent for your visitors, damaging your brand identity and reputation. To help you understand the importance of a good website, let us have a look at the great benefits of developing and maintaining a good-looking website layout.

Improved Conversion Rate and Customer Engagement

Any business that offers a well-designed and well-organized website allows its visitors to find what products and services they are looking for promptly. In other words, an organized site reduces the likelihood of diverting visitors to competitors’ websites.

A good-looking website is symbolized by providing a better user experience. It offers an organized and instant platform to visitors, helping them establish contact with the business and to purchase the offered products and services.

The following are some of the features that fall under the category of poorly designed web layout.

• Cluttered/complex layouts
• Pop-up ads or flamboyant advertisements
• Inappropriate font size impacting readability
• Single tone site, boring layout, and lack of colors
• Excessive and irrelevant content and slow loading time

So, does your business website contain any of these factors?

Brand Identity and Awareness

It is no surprise that a poorly structured website can drastically damage a brand’s authority. To be real, your brand identity and perception are everything for your business success. For instance, if you are looking for a restaurant and you come across an outdated, rundown, and unorganized one, will you stop by and have dinner there? Although the restaurant is famous for serving the best tacos, you would prefer going to a restaurant that is well-organized, stylish, and features an interesting and fresh interior.

This is precisely the concept that also applies to a website. Regardless of the quality of your goods and services, the foremost thing to attract visitors and establish brand authority is to have a well-designed and professional-looking website.

Improved SEO

When we speak of a well-designed website, the idea is not limited to its overall appearance, but it incorporates the marketing strategy involved in designing the website. A well-designed website appears professional and enhances your search engine rankings. It includes an SEO strategy that is a long-term business strategy to improve conversion rates.

Nevertheless, SEO is a web component that only experts can help you get right. So, if you need to revamp or design a website, leave the job to professionals like OHS Publishing to get the best results.