How to be Found Online: A Web Designer’s Guide for New Businesses in Kansas City, Missouri

Back to Blog
kansas city web design - ohs publishing - seo - ppc

How to be Found Online: A Web Designer’s Guide for New Businesses in Kansas City, Missouri


You’ve just started a new business in Kansas City, Missouri. Congratulations! Whether you’re a brick-and-mortar store or an online shop, one of the first things you need to do is create a website. But where do you start? Do you design it yourself or hire someone to do it for you? This guide will help you answer those questions and more as you navigate getting your new business found online.

Getting Your New Business Found Online: A Web Designer’s Guide for New Businesses in Kansas City, Missouri

Choosing a Domain Name

The first step in creating a website for your new business is choosing a domain name. This is the address that people will type into their browser to find your site (e.g., When choosing a domain name, keep it short, easy to remember, and relevant to your business. For example, if you’re a florist, you might choose something like Once you’ve selected a domain name, you’ll need to register it with a domain name registrar like GoDaddy or Google Domains.

Find a Web Host

Now that you have a domain name, you must find a web host. A web host is a company that provides the server space and bandwidth for your website. When someone types your domain name into their browser, they are directed to your website, which is hosted on a server. There are many different web hosting companies to choose from, so take some time to compare features and prices before deciding. Once you’ve found a web host that meets your needs, sign up for an account and follow their instructions for setting up your website.

Design Your Website

Now it’s time to start designing your website! If you’re not a web designer, now is the time to hire one. Working with a professional will ensure that your site is well-designed and easy to navigate—two critical factors in keeping visitors on your site and converting them into customers. Not sure where to find a web designer? Ask around for recommendations or check out online portfolios to find someone whose style matches what you’re looking for. Once you’ve found someone (or several someones) that you’d like to work with, get in touch with them and discuss your project in detail so they can provide you with an accurate quote for their services.

Launch Your Website!

After all the hard work of choosing a domain name, finding a web host, and designing your website, it’s finally time to launch! Make sure all your content is finalized and proofread before making your site live—you don’t want any typos or outdated information giving visitors the wrong impression of your business. Once everything looks good, hit the publish button and watch as your new website goes live on the internet!

Launching a website can be an exciting step in the growth of any business. It is the first step to creating an online presence, which can significantly increase your visibility and accessibility for potential customers. However, it is essential to understand that launching your website is only the beginning of a successful web presence. To drive more traffic to your website and ensure its success, you need to implement Search Engine Optimization (SEO). Let’s explore the benefits of SEO after launching your website.

Promote Your Website

Now that your website is live, it’s time to start promoting it! There are many ways to do this, but some of the most effective include optimizing your site for search engines (so people can find it when they search for relevant terms), advertising online (through Google AdWords or social media ads), or even offline (by passing out business cards or flyers with your website address). The important thing is to get creative and think outside the box—the more people that know about your website, the more traffic you’ll get, and the more successful your business will be!


A Web Designer's Guide for New Businesses in Kansas City, Missouri - ohs publishing - kansas city web design and seo

Search Engine Rankings

After launching your website, one significant benefit of SEO is improved search engine rankings. When visitors enter a search query into Google or another search engine, they are presented with multiple pages of results related to their keyword or phrase. A well-optimized website will appear near the top of these results, increasing visibility and credibility in the eyes of potential customers. Optimizing your website for specific keywords and phrases can help you rank higher than competitors not using SEO tactics.

User Experience

Another key benefit of SEO after launching your website is improved user experience. Well-optimized websites have faster load times, more straightforward navigation, and clearer messaging compared to sites that are not optimized for search engines. This will make it easier for visitors to find what they are looking for on your site and can even lead to increased conversion rates as more people take action on your site (such as signing up for emails or making purchases). Additionally, optimizing images on your site can help reduce load time and improve user experience.


Increased Traffic

After launching your website, the ultimate goal of SEO is increased traffic from potential customers who may be interested in what you offer on your site. Optimizing titles, descriptions, content, images, videos, and other elements throughout your site using various SEO techniques such as link building and keyword research – you can drastically increase the number of visitors coming to your site each day through organic searches on Google or other search engines. This increased visibility also helps build trust between potential customers and businesses by showing them that they are serious about their online presence and providing quality content that meets their needs.


A Web Designer's Guide for New Businesses in Kansas City, Missouri - ohs publishing - kansas city web design and seo - kc

1. SEO

One of the most important aspects of website marketing is search engine optimization (SEO). SEO is optimizing a website for Google’s search algorithm to appear higher in the search results for relevant keywords. SEO is a complex and ever-changing field, but there are a few basic principles that all website owners should understand.

2. Content Marketing

Content marketing is another crucial aspect of website marketing. Content marketing is the process of creating and distributing high-quality content that is relevant to your target audience. Content marketing aims to attract and engage potential customers and convert them into paying customers.

3. Social Media Marketing

Social media marketing is another critical component of website marketing. Social media marketing involves using social media platforms such as Facebook, Twitter, and LinkedIn to promote your website and its products or services. Social media marketing aims to build relationships with potential and current customers and drive your website’s traffic.

4. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another form of website marketing. PPC advertising allows you to place ads on search engines such as Google and Bing and social media platforms such as Facebook and LinkedIn. You pay the advertising platform a small fee when someone clicks on your ad. The goal of PPC advertising is to generate leads or sales from potential customers who would not have found your website otherwise

Creating a website for your new business in Kansas City may seem daunting, but with these five simple steps, you can have it up and running in no time! Just remember to choose a catchy domain name, find a reliable web host, design an eye-catching site, and promote promotions effectively To ensure maximum traffic levels And the success of conversion rates!

Share this post

Back to Blog

Leading Kansas City
Web & SEO Firm, with 20 years of experience.

Call 816.605.6780 or Click to get a free quote today!

Request a Callback

Enter your details in the form and we will call you back.

Thank you! Your message has been submitted to us.