Maximizing ROI With PPC

Maximizing ROI With PPC: How OHS Publishing Helps Businesses Dominate With Google Ads, Professional Web Design & SEO (20+ Years Experience)

Digital marketing is more competitive today than ever before. Every business — from local shops to national brands — is fighting for attention on Google. With ad costs increasing and customer expectations higher than ever, companies can no longer rely on guesswork. They need strategy, expertise, data, and long-term optimization to stay ahead.

That’s where PPC (Pay Per Click) and SEM management come into play. And with over 20 years of PPC, web design, and SEO experience, OHS Publishing is perfectly positioned to help businesses win.

If you want to generate more leads, drive more website traffic, and attract more paying customers, PPC combined with professional web design and SEO is the fastest and most reliable way to get there.

In this blog, you’ll discover:

What PPC really is (and why most businesses waste money without expert management)
How OHS Publishing has achieved results since 2004
Why PPC works best when paired with strong SEO
How web design directly affects your Google Ads performance
Strategic tips for businesses ready to scale
High-authority outbound links to strengthen your SEO

Let’s dive in.

What Is PPC — And Why Is It So Powerful?

PPC stands for Pay-Per-Click, a digital advertising model where businesses pay only when someone clicks their ad. Platforms like Google Ads, Microsoft Ads (Bing), YouTube, and Display Network allow businesses to show their ads to customers actively searching for their products or services.

PPC is powerful because:

You show up instantly — not months later.
You target people actively searching for what you offer.
You control your spending and can scale up or down anytime.
You can analyze every click, keyword, and conversion.
You get measurable ROI

With SEO, results take time. With PPC, you can get leads within hours.

But here’s the catch…

PPC only works when campaigns are structured correctly.
Most businesses waste money on poor targeting, incorrect keywords, unoptimized landing pages, and ineffective bidding strategies.

That’s why experience matters.

OHS Publishing Has Been Managing Google Ads Since 2004

For over 20 years, OHS Publishing has helped businesses grow through strategic PPC campaigns that focus on profit, not just clicks.

Our experience includes:

Google Ads
Display Network
Website Retargeting
YouTube Ads
High-conversion landing pages
Conversion rate optimization
PPC auditing & cleanup
PPC + SEO integration
PPC lead generation funnels
Local, national, and e-commerce PPC

Most agencies started in the last few years — we’ve been doing this since the early days of Google Ads.

With over two decades of real-world experience, we know what works, what doesn’t, and exactly how businesses can scale without overspending.

Why PPC Works Best When Combined With SEO

Many businesses try to choose between PPC and SEO. They shouldn’t.

The truth is:

PPC gets fast results. SEO gets lasting results. Together, they dominate the market.

When PPC, SEO, and web design work together, businesses get:

Higher quality scores
Lower cost-per-click
Better ad rankings
Increased organic AND paid traffic
Higher conversion rates
Improved brand visibility
Long-term authority

A professionally optimized website (not a cheap DIY build) can increase PPC performance by up to 300% because the landing page matches what Google wants to see.

That leads to…

How Web Design Directly Impacts Your Google Ads Performance

Most business owners don’t realize this:

Google grades every page your ads send people to.
This score is called Quality Score, and it affects:

Your ad rankings
Your cost per click
Whether your ads even show at all

A poorly designed website can destroy even the best PPC campaign.

OHS Publishing specializes in Google-optimized web design, including:

Fast loading times
Mobile-first layouts
Clear calls to action
Conversion-focused funnels
SEO-ready structure
Keyword-aligned landing pages
High-performing lead forms
Clean UX that encourages trust

Our websites aren’t just pretty — they are performance machines built to help you get more customers.

When your PPC traffic lands on a high-quality website, conversions skyrocket.

Common PPC Mistakes That Cost Businesses Thousands

We’ve audited hundreds of PPC accounts. The most significant problems we see:

❌ Too many broad keywords

This wastes money on low-intent searches.

❌ Sending traffic to the homepage

PPC must go to targeted landing pages, never a homepage.

❌ Not tracking conversions

Most businesses never measure which keywords produce leads.

❌ Weak ad copy

If your ads don’t stand out, you lose clicks.

❌ No A/B testing

Optimization never stops.

❌ No negative keywords

Without them, ads show for totally irrelevant searches.

❌ Poor website quality

A slow or confusing site instantly destroys conversion rates.

OHS Publishing fixes all of this by building strategic, data-driven campaigns backed by two decades of experience.

What Makes OHS Publishing Different?

⭐ 20+ Years of PPC Experience

We’ve managed thousands of campaigns across every industry.

⭐ Web Design + SEO + PPC Under One Roof

Most agencies handle only one piece — we manage the entire growth system.

⭐ Google-Ready Websites

Designed to boost Quality Score and reduce ad costs.

⭐ Local & National Campaigns

From Kansas City businesses to nationwide eCommerce brands.

⭐ No Cookie-Cutter Approach

Each campaign is custom-built based on your goals.

⭐ Transparent Reporting

You know exactly where your money is going and what results you’re getting.

Our mission is simple:
Help businesses grow with robust marketing systems that actually work.

Who Can Benefit from PPC and SEM Management?

Pretty much every industry, including:

Local service businesses
Medical & healthcare
Psychiatry practices
Contractors
Home improvement companies
Retail stores
Clothing boutiques
Restaurants & food brands
eCommerce stores
Beauty & salon industries
Professional services
Attorneys
Auto repair & towing
B2B services

If someone is searching for what you offer, PPC can put you in front of them.

Top PPC Strategy Tips for Businesses in 2025 & 2026

Here are expert-level strategies that successful businesses use:

✔ Use exact-match and phrase keywords

Stop wasting money on “anyone and everyone.”

✔ Create location-specific landing pages

Google loves local relevance.

✔ Add call extensions, location extensions, and structured snippets

These increase click-through rate.

✔ Use retargeting

Most customers convert on the 2nd–5th visit.

✔ Pair PPC with SEO

You dominate both paid and organic search.

✔ Test at least three ad variations

Google rewards top-performing ads.

✔ Make your website lightning fast

Speed is a ranking factor AND a conversion factor.

These are the types of optimizations we do daily for our clients.

Helpful Outbound Links (High Authority SEO Boost)

Here are recommended outbound links for strong SEO signals:

Google Ads Official Guide: https://support.google.com/google-ads
WordPress Optimization Best Practices: https://wordpress.org/support/article/search-engine-optimization-for-wordpress/
Google PageSpeed Insights: https://pagespeed.web.dev/
Google Quality Score Explanation: https://support.google.com/google-ads/answer/6167122
HubSpot PPC Marketing Tips: https://blog.hubspot.com/marketing/ppc

Outbound links to authoritative resources help build credibility and improve SEO trust.

Ready to Grow With PPC, Web Design & SEO?

If you’re tired of wasting money on ads that don’t convert — or you’re ready to scale — OHS Publishing is here to help.

We bring 20+ years of PPC experience, professional web design, and proven SEO strategies together to build systems that generate consistent, measurable growth.

📞 Call us today: (816) 605-6780
🌐 Visit: https://ohspublishing.com
📍 Serving Kansas City & nationwide businesses

CALL US NOW

Maximizing ROI With PPC